Company News & Updates.

Stay connected with what’s happening at Alta Paints & Coatings.

From product launches and supplier partnerships to company milestones and community events, this is where you’ll find the latest updates from Alta Paints & Coatings. We’re proud to be part of a growing network of specialty coatings providers through the StarStep Performance Coatings Group—and we’re moving fast. Check back often for news, stories, and announcements from across our team and industry.

Promotions

New SLABHARD® Polyaspartics Introductory Sale!
STOCK UP & SAVE Each of these recently released SLABHARD® polyaspartics is now available at the introductory price of just $85 per gallon through September.  FASTFLO™ 80 Ultra Selectable Fast Cure and Medium Cure options give installers greater …
  • General News

    SLABHARD® Introduces Color Chip 1 …
    SLABHARD® has expanded its flooring systems portfolio with the introduction of the SLABHARD® Color Chip 1 Day System, a new decorative polyaspartic flooring system engineered to deliver durable, seamless concrete protection with an attractive color …
  • General News

    Star Step Performance Coatings Group …
    August 3, 2026 We're proud to announce the acquisition of Royal Powder Corporation, a premier provider of custom-formulated powder coatings. This strategic expansion represents a significant step in our commitment to delivering tailored, high-value coating systems …
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    Announcing the launch of SLABHARD® …
    The SLABHARD® High Build (HB) Color Chip System is a multi-layer decorative chip flooring system engineered for commercial and industrial concrete substrates. It delivers a durable, visually consistent finish across high-traffic environments including retail spaces, …
  • New Product

    Announcing the Launch of FASTFLO™ …
    We’re proud to announce the launch of FASTFLO™ 80 Ultra and FASTFLO™ 80 Ultra FC . This high-performance polyaspartic coating solves variable jobsite conditions by delivering selectable cure speeds for faster turnarounds and greater installation …
  • New Product

    Announcing the Launch of EASYFLO™ …
    We’re proud to announce the launch of EASYFLO™ 85. This high-performance polyaspartic coating solves limited working time constraints on the jobsite. 2–3X Longer Pot Life With True Polyaspartic Performance Where It Matters Most When standard flooring systems …
  • New System

    Introducing SLABKRETE™ SLB System – …
    The SLABKRETE™ SLB System is a high-performance urethane cement, slurry broadcast flooring system engineered for industrial, institutional, and controlled-environment facilities. Built on a SLABKRETE™ 100 FS urethane cement slurry base with selectable topcoat technologies, the …
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    Introducing SLABKRETE™ UC Topcoat: Enhancing …
    SLABKRETE™ UC Topcoat is a newly launched, high-performance urethane topcoat engineered for urethane cement flooring systems. As part of the SLABHARD® family, this three-component urethane cement topcoat is designed to seal broadcast aggregate, refine surface …
  • General News

    Introducing SLABKRETE™ 100 FS: Fast-Setting …
    We’re excited to announce the launch of SLABKRETE™ 100 FS, the first urethane cement flooring product within the SLABHARD® product brand. Engineered for industrial and commercial environments where downtime isn’t an option, SLABKRETE™ 100 FS is …
  • General News

    SLABHARD® Chip Blends: Retired Colors …
    SLABHARD® Color Chip Transition Update We’re excited to share that Alta Paints & Coatings has expanded its color chip offering as part of the transition to SLABHARD® — the unified brand across Alta and Desert Polymer …
  • General News

    Why Pay Taxes When You …
    Take Advantage of Section 179 Turn year-end purchases into savings that drive next year’s growth. Immediate Write-Off: Deduct up to $1.25 million on qualifying equipment placed in service by December 31, 2025. Total Purchase Limit: Full …
  • General News

    StarStep Alta Coatings LLC Acquires …
    March 3, 2025 We are pleased to announce the acquisition of Desert Polymer Flooring (DPF) by StarStep Alta Coatings LLC, marking an important new chapter for both companies and the industries they serve. StarStep Alta Coatings is …